Hers launched in 2018 as the women’s health counterpart to Hims, and the two brands now sit under a single publicly traded parent, Hims & Hers Health. The platform sells birth control, hair loss treatment, mental health prescriptions, sexual wellness products, dermatology formulations, and a fast-growing weight loss program. This hers review covers what Hers charges across each category in 2026, which treatments hold up clinically, where the platform falls short, and how Hers compares to Nurx, Wisp, and other women-focused telehealth options. The condensed answer: Hers is competitive on hair loss and mental health basics, mediocre on birth control variety, and similar to Hims on weight loss.
Quick summary: Hers is a prescriber-directed, prescription-only telehealth platform. Every treatment discussed here requires clinician review and is dispensed only when appropriate for you. Hers is not insurance and does not bill insurance for the visit fee, so verify all current pricing on the company’s own site before you subscribe. Free Market Healthcare is not affiliated with, endorsed by, or sponsored by Hers or Hims & Hers Health. This article is educational and is not medical advice or a substitute for care from a qualified clinician.
How Hers works and what kind of platform it is
Hers is a direct-to-consumer telehealth platform with an asynchronous prescribing model for many categories. You select a condition, complete an intake questionnaire, and a contracted, licensed clinician reviews your case, typically within about 24 hours. Prescriptions are issued only if a clinician determines they are appropriate, and approved prescriptions ship from a partner pharmacy. The platform does not bill insurance for the consult, though some prescriptions can be sent to a retail pharmacy where insurance may apply. Because Hers is prescriber-directed, you cannot simply choose a medication – a clinician has to agree it is suitable for you.
Most Hers products are sold on auto-renewing subscriptions billed monthly or quarterly. Mental health and weight loss require an initial video or synchronous visit; birth control, hair loss, and skin care typically run on the asynchronous model. For broader context on how Hers fits among women-focused DTC platforms, see our telehealth guide and our best telehealth for birth control roundup.
Hers pricing across major treatment categories
Pricing changes frequently and varies by promotion, plan length, and medication, so treat the figures below as approximate and confirm the current numbers on the Hers site before subscribing. Birth control through Hers has started around $15 per month for generic combination pills and ranges up to $30 or more for branded options. The selection is reasonable but narrower than Nurx, with roughly 50 to 60 pill options versus 100-plus at Nurx. Hers does not currently prescribe IUDs, the contraceptive ring, or the patch, which limits the platform for patients who need non-pill options.
Hair loss with topical minoxidil 2% or 5% has run around $20 to $30 per month, with a full hair kit (minoxidil plus supplements) roughly $39 to $44 monthly. Mental health initial visits have been about $35, with generic SSRIs commonly around $25 to $49 per month. The weight loss program uses the same model as Hims, with an initial visit fee and monthly costs for ongoing care plus medication. Skin care such as tretinoin formulations has run about $35 to $50 per month, and yeast infection and UTI prescriptions roughly $24 to $39 each. Again, these are estimates – verify current pricing directly, because Hims & Hers updates offers and medication costs regularly.
Hers for birth control specifically
Birth control is one of Hers’ core categories, and the platform genuinely makes prescription contraception easier for women without an established gynecologist. The intake covers contraindications appropriately – patients over 35 who smoke, those with a history of blood clots or venous thromboembolism, migraine with aura, or uncontrolled hypertension are generally screened out of estrogen-containing pills, in line with the CDC’s U.S. Medical Eligibility Criteria for Contraceptive Use. These criteria exist because combined (estrogen-containing) contraceptives can raise the risk of blood clots and stroke in people with those specific risk factors; progestin-only options are often appropriate when estrogen is not.
The weakness is selection. Hers carries the most common combination pills and a few progestin-only options, but Nurx covers a meaningfully broader formulary including patches, rings, and emergency contraception. Hers also does not currently offer IUD prescriptions for in-office insertion, which Nurx does coordinate. For deeper detail, see our Hers vs Nurx head-to-head and the Nurx vs Hers for birth control comparison.
Hair loss and dermatology on Hers
Female pattern hair loss is undertreated in conventional dermatology, partly because oral finasteride is approved only for men and most women’s options require off-label prescribing. Hers’ approach centers on topical minoxidil 2% (the version with FDA approval for women) and topical minoxidil 5% off-label for women who tolerate it. Spironolactone, an off-label oral option used widely for female hair loss and acne, is also available through the platform when a clinician determines it is appropriate.
The pricing is competitive, but the larger value is access – many primary care doctors are not comfortable prescribing spironolactone for hair loss, and dermatology wait times in many markets are long. The skin care side, with custom-formulated tretinoin and clindamycin combinations, is similar in approach to Curology but at slightly different price points, with a more limited customization range. The Curology vs Apostrophe comparison covers the dedicated acne platforms in more depth.
Mental health on Hers
Hers offers anxiety, depression, and insomnia care through prescribing of SSRIs, SNRIs, and certain non-controlled sleep medications, with clinician oversight. The model works best for refills of medications a patient has been stable on, where ongoing access matters more than complex titration. For new diagnoses, an asynchronous model is thinner than dedicated platforms, and anyone in crisis should not rely on it – call or text 988 (the Suicide and Crisis Lifeline) or 911 for emergencies.
For comparison, Brightside vs Cerebral covers the platforms with deeper psychiatric medication expertise, and Talkspace vs BetterHelp compares the major therapy-focused options. Hers does not offer therapy as part of its mental health program, which is a meaningful gap for patients who need both modalities. If you are new to mental health treatment and unsure where to start, a platform with both medication and therapy is usually a better entry point than Hers.
Weight loss through Hers
The Hers weight loss program is functionally similar to the Hims version, run on the same parent platform with the same clinician network. It has offered access to branded GLP-1 medications such as Wegovy and Zepbound through partner pharmacies, alongside oral options and, at times, compounded GLP-1 medications. The GLP-1 landscape shifted significantly in 2025. After the FDA declared the semaglutide and tirzepatide shortages resolved, the legal basis for large-scale compounding of those drugs wound down during 2025, and much of what was advertised in 2024 for lower-cost compounded semaglutide is no longer broadly available. The program now leans more heavily on branded medications for new patients.
The commercial arrangements here have been fast-moving. In 2025, Hims & Hers and Novo Nordisk announced a partnership to offer Wegovy through the platform, and that partnership was subsequently terminated amid a public dispute over compounded semaglutide. Because these arrangements can change quickly, verify the current medication options, partnerships, and pricing directly with Hers and the manufacturer before enrolling; the specifics may have changed since this article was updated.
Eligibility generally requires a BMI of 27 or higher with a weight-related condition, or 30 or higher without, in line with FDA labeling. The clinician evaluation is genuine, and patients with contraindications such as a personal or family history of medullary thyroid carcinoma or multiple endocrine neoplasia type 2 are screened out. For program comparisons, our Calibrate vs Found and Noom vs Calibrate pieces cover the dedicated weight loss platforms.
Where Hers falls short
The auto-renewal subscription model produces the same complaints documented for Hims. Customers report difficulty canceling before the next billing cycle and surprise charges on quarterly shipments. The Better Business Bureau and consumer forums carry many similar reports, so review the cancellation terms carefully before subscribing.
The platform’s clinical depth is also genuinely limited for complex cases. PCOS management, for example, is only partially served – Hers can prescribe spironolactone and metformin off-label when appropriate – but the integrated workup with a reproductive endocrinologist that PCOS patients often need is outside the model. Patients with multiple chronic conditions or complex medication interactions will get more value from a primary care platform like PlushCare or a traditional in-network doctor.
Frequently Asked Questions
Does Hers prescribe IUDs?
No, Hers does not currently prescribe or coordinate IUD insertions. For IUDs, you will need to see an in-person provider – Nurx coordinates IUD prescriptions to be picked up at an in-office insertion appointment, but Hers does not offer this service.
Does Hers take insurance?
Hers is not insurance and does not bill insurance for the visit fee. Some FDA-approved prescriptions can be transferred to a retail pharmacy where your insurance may apply. Most Hers customers pay out of pocket for memberships and medications, so verify current pricing before subscribing.
How quickly does Hers ship?
FDA-approved medications typically ship within a few business days of approval and arrive shortly after. Weight loss and compounded medications can take longer due to pharmacy lead times. Shipping estimates vary – check current timelines at checkout.
Can men use Hers?
Hers is designed for women. Most people using the Hims & Hers brands for men’s conditions like ED and male pattern hair loss choose Hims, because the formulary is tailored to those conditions.
Is Hers safe?
The clinical infrastructure is real, prescriptions require clinician review, and the platform describes itself as HIPAA-covered. The biggest safety consideration is that asynchronous, prescriber-directed prescribing is not the same as a comprehensive in-person workup – patients with complex histories or multiple medications should be cautious about relying on Hers as a sole source of care, and should tell the reviewing clinician about all their conditions and medications.
The bottom line on Hers
Hers does well at simplifying access to common, low-complexity prescriptions: birth control refills, topical hair loss treatment, generic SSRIs, and basic skin care – all subject to clinician approval. The platform’s strengths align with patients who already know what they want and need an efficient pipeline rather than a comprehensive workup. For broader birth control selection and IUD coordination, Nurx is a better choice. For complex mental health, dedicated psychiatry platforms outperform Hers. For comprehensive primary care, Hers is not designed to be the answer. Treat Hers as a focused tool for specific use cases, not a full-service medical home – and verify current pricing and program details on the company’s site, because they change often.
Sources
- U.S. Food and Drug Administration (FDA), Drug Shortages and compounding of GLP-1 medicines – fda.gov
- CDC, U.S. Medical Eligibility Criteria for Contraceptive Use – cdc.gov
- MedlinePlus (NIH), Birth control – medlineplus.gov
- Hers / Hims & Hers official site (offerings and pricing; verify current) – forhers.com