“Hims vs Roman” is one of the most common men’s telehealth searches and reflects a real point of confusion: people often don’t realize Roman is the men’s vertical of Ro Pharmacy, which makes the comparison fundamentally a Hims vs Ro question. This hims vs roman guide clarifies the relationship, breaks down pricing across hair loss, ED, weight loss, and mental health, and explains where each platform genuinely differs. The short answer: Roman = Ro’s men’s brand, so comparing Hims and Roman is comparing two competing direct-to-consumer telehealth companies that serve overlapping needs with similar pricing and slightly different positioning.
The relationship — Roman is part of Ro
Ro Pharmacy was founded in 2017 as Roman, originally focused on men’s health (specifically erectile dysfunction). The company rebranded the parent organization to Ro in 2019-2020 and now operates several verticals: Roman for men’s health, Rory for women’s health (largely deprecated), Zero for smoking cessation, and various unbranded health programs. The Roman name persists for the men’s vertical’s marketing, but the corporate structure, pharmacy, and clinical infrastructure are Ro Pharmacy.
This means searching “Hims vs Roman” gets you a comparison of two competing companies — Hims & Hers Health Inc. (parent of Hims and Hers) versus Ro Pharmacy (parent of Roman, Ro Skin, Ro Hair, etc.). Functionally, this is the same comparison as Hims vs Ro. For broader detail, see our Ro vs Hims head-to-head and individual Ro review and Hims review.
Hims vs Roman pricing across categories
Hair loss: Both platforms offer finasteride generic at ~$20-25/month and topical minoxidil at ~$15-20/month. Bundle pricing is $44-49/month at both. The two are essentially identical at the medication level.
Erectile dysfunction: Sildenafil generic starts at ~$2/dose at both. Tadalafil generic is $3-7/dose at both. ED chewable bundles run $40-60/month at both. ED is where Roman built its early reputation, so the marketing depth and educational content is slightly more developed at Roman, but the underlying treatment options and pricing are equivalent.
Weight loss: Hims weight loss visit is $79 initial + $99-199/month ongoing. Roman’s weight loss program is $99 initial + $145/month membership ongoing. Both deliver branded GLP-1 medications and, where available, compounded options. Hims has historically run more aggressive promotional pricing.
Mental health: Hims offers anxiety and depression treatment with SSRIs at $35 initial visit + $25-49/month medication. Roman doesn’t currently offer a dedicated mental health vertical. For mental health, Hims is the only choice between these two.
Hair loss — Hims vs Roman
Both platforms prescribe the same finasteride 1mg and topical minoxidil 5% with similar supplemental products in their bundles. The clinical outcomes are equivalent because the medications are equivalent. Pricing is essentially the same across the two platforms at the bundle level.
The cleaner option for pure hair loss focus is Keeps, which doesn’t try to upsell other men’s health products. For Hims vs Roman specifically, the difference for hair loss comes down to which platform’s UX you prefer and any promotional pricing at signup. See our Hims vs Keeps and Keeps vs Roman comparisons.
ED treatment — Hims vs Roman
ED is Roman’s original category. The intake forms, educational content, and overall product depth are slightly more refined at Roman because the platform was built around ED treatment first and expanded outward. Hims’s ED offering is comparable but feels more like one product among many rather than the platform’s centerpiece.
The medications are identical — generic sildenafil, generic tadalafil, and the various chewable formulations. Pricing is essentially the same. Patients with strong preferences for in-depth ED-focused content might slightly prefer Roman; patients comparing on price and convenience will find the two largely interchangeable.
Weight loss — Hims vs Roman/Ro
Weight loss is the highest-stakes category for these comparisons because the total spend is substantial — patients on GLP-1 medications spend $200-1,000+ monthly depending on medication, insurance, and platform. The difference between Hims and Roman/Ro on the visit fee and membership pricing is small relative to medication cost.
Hims has run more aggressive promotional pricing on compounded GLP-1s during 2024-2025. The 2025 changes to the FDA shortage list reshaped both platforms’ compounded offerings, with most compounded semaglutide options phased out. Branded Wegovy and Zepbound pricing is set by manufacturers, so the cost difference for branded medications is mostly the membership and visit fee structure. See our Ro vs Hims weight loss and Wegovy through Hims vs Ro for category-specific detail.
The “Roman” brand vs the “Ro” rebranding
Some patients use “Roman” and “Ro” interchangeably; others perceive them as different products. The reality is that they’re the same company with different naming for different verticals. Searching for “Roman” online typically routes to Ro’s men’s health pages. Searching for “Ro” routes to the broader corporate site with all verticals.
This branding can cause confusion in the marketplace — patients sometimes Google “Roman ED treatment” and “Ro hair loss” and don’t realize they’re considering the same parent platform. For comparison purposes, treating Roman as a vertical of Ro and comparing it to Hims as a separate company is the accurate framing.
Customer service and complaints — comparable
Both platforms have documented customer service complaints around auto-renewal billing, cancellation difficulty, and slow customer service responses. The complaint patterns are similar at both platforms. Neither is excellent at customer service, neither is particularly worse than the other. Patients should set calendar reminders before quarterly shipments at either platform and verify cancellation has been processed if ending subscriptions.
Frequently Asked Questions
Is Roman owned by Ro?
Yes. Roman is the men’s health vertical of Ro Pharmacy. The original company was founded as Roman in 2017 and rebranded the parent to Ro around 2019-2020. The Roman name persists for the men’s brand.
Is Hims the same as Hers?
Hims and Hers are separate brands under the same parent company, Hims & Hers Health Inc. Hims serves men’s health; Hers serves women’s health. Both share infrastructure but operate as distinct brands.
Which is cheaper, Hims or Roman?
The two platforms are nearly identical in pricing for hair loss, ED, and most categories. Hims has historically run more aggressive promotional pricing on weight loss. The cost difference is generally small.
Can I use both Hims and Roman?
Yes. Some patients use Hims for one category (e.g., mental health) and Roman/Ro for another (e.g., hair loss or ED). There’s no exclusivity. Most patients prefer to consolidate on one platform for convenience.
Which has better customer service?
Both have similar customer service complaint volumes proportional to their subscriber bases. Neither is excellent. Specific experiences vary by individual customer service interaction rather than systematic platform differences.
The bottom line on Hims vs Roman
The comparison is essentially Hims vs Ro, with Roman serving as Ro’s men’s brand. The two are direct competitors with similar pricing across hair loss, ED, and most categories. Hims runs more aggressive promotional pricing on weight loss; Roman/Ro has slightly more refined ED-focused content. Mental health is only available through Hims between the two. Customer service issues affect both similarly. For most patients comparing the two, the right choice depends on which platform’s promotional pricing fits your specific need at the time of signup, since the underlying clinical models and medications are largely interchangeable.